Learn how to automate workflows using the Marketo API, Zapier, Python, and Google Scripts
As a RevOps professional, you may be struggling with SPAM form submissions, keyword matching on job titles to determine personas, or messy open-text fields that make it hard to extract insights from your data. These data categorization challenges hinder segmentation, personalization, and reporting, preventing your team from leveraging your data and making it difficult to send tailored content to your audience.
Self Service flow steps (SSFS) are a powerful way to integrate with third party applications and to build custom workflows that can’t be achieved in Marketo alone. This blog post will give you a Replit repository that you can clone to get started and it will walk you through the code in the repository so that you can make it your own and bring SSFS into your Marketo instance.
Have you ever tried to set up a Marketo Google Sheets Integration but have been frustrated by the need to use a 3rd party middleman like Zapier? Well, today I am going to show you a very cool and easy waythat you can send Marketo data directly to a Google Sheet using a webhook all in under 15 minutes.
Preparing for a Marketo certification is never easy and it can be a stressful time especially when you are trying to juggle studying with your 9-5 job and all the other life stuff you have on your plate. This Marketo Business Practitioner exam guide will help you study smarter and not harder so you can spend more time doing the important stuff!
Looking to level up and set yourself apart as a Marketo consultant? With less than 200 people certified as Marketo Certified Solutions Architects (MCSA), passing the new Marketo Certified Architect exam will move you into the elite tier of Marketo users.
Anyone who has used Marketo’s inbuilt lead nurture programs knows how limiting they can be when it comes to customizing when emails can be sent and under what conditions. In this blog post I will show you how to customize your Marketo lead nurturing to allow you to gain full control over when emails are sent and under what conditions.
Connecting Clearbit to your Marketo instance will provide a powerful foundation for your lead scoring mechanism by enriching your leads with person and company level information. This blog post will show you everything you need to know to set up your Clearbit Marketo integration.
This blog post will show you all the creative ways you can use Marketo tokens for saving time when building emails, webhooks, and smart campaigns.
This blog post aims to demystify the “Person is Pushed to Marketo” trigger and clear up what it is, why you might want to use it, and show you how to use this trigger.
Once you reach a significant inbound lead volume your sales team will not have the time to reach out to every lead. This is why building a Marketo MQL mechanism is needed to flag and prioritize the leads that sales should reach out to. This blog post will show you how to build an MQL mechanism in Marketo to alert sales and provide them with the context about why a lead was deemed to be marketing qualified.
