Learn how to automate workflows using the Marketo API, Zapier, Python, and Google Scripts
As marketing operations professionals I’m sure we’re all familiar with how important it is to be able to show marketing’s contribution towards growing revenue. This is why having an attribution model in Marketo to tie people and opportunities back to the marketing campaigns that created them is fundamental to proving marketing ROI and effectiveness.
Have you ever wondered how Marketo processes campaigns and why some take longer to run than others? Then buckle in because this post will do a deep dive on how Marketo assigns campaign priority and also covers how and when you should use the campaign priority override feature.
Not quite sure what the difference between a Marketo executable campaign and a Marketo request campaign is and when you should use one over the other? Then you’ve come to the right place. This post will explain the difference, give examples of when each should be used, and also clear up the enigmatic “Use Parent Campaign Token Context” option.
Ever made a big MOOPs in Marketo where a field value was incorrectly changed to the wrong value and you want to change it back to the original? Well the Marketo Bulk API, Postman, and Google Sheets can help you fix it!
Fingers cramping up from all the clicking you are doing to clone that boatload of Marketo programs? Learn how you can automate Marketo Program Cloning using the Marketo REST API and Zapier according to monthly, quarterly, or yearly cadences.
Want to start analyzing ad campaign costs and cost per lead in Marketo but you’re daunted by the thought of manually uploading thousands of Marketo period costs? Save all the fear for Halloween, this post will show you how to bulk update your Marketo period costs using Python and the Marketo REST API.
Your marketing team churning out content? Uploading this content to the Marketo Design Studio and setting up content performance tracking programs taking up a lot of your time? Take a look at how you can automate this process using the Marketo, Dropbox, Rebrandly, and Airtable APIs in Zapier.
This post sets out to demistify the enigma of Marketo anonymous leads and how they interact with your attribution smart campaigns. Once we have gone through the quirks of tracking attribution for Marketo anonymous leads I will show you how to modify your smart campaigns so that these leads will always get their first and last touch attribution fields set correctly.
Take the first step towards becoming an attribution master by learning how to set up Marketo UTM tracking programs and smart campaigns to match website visitors to particular ad campaigns, set first and latest touch attribution fields, and track downstream conversions to signup or contact sales forms.
Take your email marketing to the next level by using Marketo dynamic email content to tailor the content that each of your customers segments gets served. Since you are interested in this advanced email feature in Marketo and I am guessing you want to become even more of a power user so I will also show you how to streamline your entire email creation process using the Marketo API, Google Sheets, and Zapier.
