Great Use Cases for Marketo Tokens
This blog post will show you all the creative ways you can use Marketo tokens for saving time when building emails, webhooks, and smart campaigns.
Category: Marketo
Person is Pushed to Marketo Trigger
This blog post aims to demystify the “Person is Pushed to Marketo” trigger and clear up what it is, why you might want to use it, and show you how to use this trigger.
Marketo MQL Mechanism
Once you reach a significant inbound lead volume your sales team will not have the time to reach out to every lead. This is why building a Marketo MQL mechanism is needed to flag and prioritize the leads that sales should reach out to. This blog post will show you how to build an MQL mechanism in Marketo to alert sales and provide them with the context about why a lead was deemed to be marketing qualified.
Marketo Email Template Quick Start
Anyone who has tried to create an email template within Marketo will know what a pain this is! I am going to show you the best way to create Marketo email templates that scale elegantly across different screen sizes and look amazing no matter what device or email client is being used.
Marketo Custom Activities Quick Start
As a Marketo user I am sure you are aware of the standard activities that Marketo tracks such as email opens, webpage visits, and form fills. But what about the wealth of activities that are unique to your business? How can you get these into Marketo? Marketo custom activities that’s how!
Marketo Webhook Guide with Examples
Marketo webhooks are a powerful way to interact with 3rd party systems in order to unlock a range of functionality that cannot be achieved in Marketo. This post will give you a deep dive into how webhooks are set up, how you can use them in different use cases, and how to debug them if you are getting issues.
Marketo Trigger Tokens Example Usage
Marketo trigger tokens are a powerful way to extract information about the event that caused a smart campaign to run. This blog post will walk through three examples that show you how to use this information to populate field values, extract field values from custom activities, reduce the number of smart campaigns you create, and send trigger context via webhooks.
Marketo member.webinar url Explained
Running your first webinar in Marketo or having issues with the member.webinar url token not populating? Well then you’ve come to the right place! Get a run down of what the Marketo member.webinar url token is, how it gets populated, how to test it, and the most common reason why it might not be populating.
Marketo Slack Integration
Since people now live in Slack, the out-of-the-box email alerts sent by Marketo are outdated and notifications need to be sent to Slack for the most timely follow up from Sales and Marketing teams. In this post I will walk through the Marketo Slack integration where webhooks from Marketo are sent to Slack containing the message to be shared in a direct message or a channel.
Send Webhook from Marketo to Zapier
Connecting Marketo to Zapier allows you to unlock a world full of automation and integration capabilities. One way to do this is by sending a webhook from Marketo to Zapier containing information about an event or person and then using this to trigger a workflow to leverage all of the 3rd party integrations and automation tools that Zapier has which Marketo does not.
