Learn how to automate workflows using the Marketo API, Zapier, Python, and Google Scripts
Anyone who has used Marketo’s inbuilt lead nurture programs knows how limiting they can be when it comes to customizing when emails can be sent and under what conditions. In this blog post I will show you how to customize your Marketo lead nurturing to allow you to gain full control over when emails are sent and under what conditions.
Connecting Clearbit to your Marketo instance will provide a powerful foundation for your lead scoring mechanism by enriching your leads with person and company level information. This blog post will show you everything you need to know to set up your Clearbit Marketo integration.
This blog post will show you all the creative ways you can use Marketo tokens for saving time when building emails, webhooks, and smart campaigns.
This blog post aims to demystify the “Person is Pushed to Marketo” trigger and clear up what it is, why you might want to use it, and show you how to use this trigger.
Once you reach a significant inbound lead volume your sales team will not have the time to reach out to every lead. This is why building a Marketo MQL mechanism is needed to flag and prioritize the leads that sales should reach out to. This blog post will show you how to build an MQL mechanism in Marketo to alert sales and provide them with the context about why a lead was deemed to be marketing qualified.
Tracking the activity of your leads is vital so that you know when they are ready to talk to your sales team. This blog post will show you how we can score the different activities we have in Marketo and add these scores together over a certain time period to gauge a person’s level of intent.
Grading leads is a fundamental part of building a marketing qualification mechanism in Marketo. This blog post will show you how to grade the values a person has for different demographic and firmographic fields to yield a single output grade that you can use for your marketing qualification mechanism.
Defining your ideal customer profile is the first step when it comes to building a marketing qualification or sales handoff mechanism. Once you have this model defined this blog post will show you how to translate customer profiles into corresponding Marketo fields and build smart campaigns that assess newly created leads to see how good a fit they are for your company.
This post will give you some examples of lead scoring models for demographics and firmographics as well as lead scoring models for activity. I will then help you define a marketing qualification mechanism (MQL) that will use the outputs from our Marketo lead scoring models to determine whether someone should be handed off to sales.
AI tools have exploded in popularity in 2023 and there is not one industry or job role that does not have the opportunity to be improved using these tools. In this blog post, I will show you how we can use ChatGPT in marketing operations use cases to classify leads created in Marketo and to identify bot formfills.
