Learn how to automate workflows using the Marketo API, Zapier, Python, and Google Scripts
Join me on an automation adventure as I share the cool ways to use APIs, programming, and all sorts of tools to make your life easier. Have questions or need help with a project? I'm your man!
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Meet your team where they are! In this blog post we will learn how to build interactive Slack messages that can be sent from any MAP or CRM, which will allow your team to do things like route meetings/leads/accounts or approve emails, documents, or duplicate merges all without having to leave Slack.
Wondering what an MCP is and how that applies to your life as a Marketo user? In this blog we will start from the ground up by explaining what Model Context Protocol is and then we will set up a Marketo MCP server from a plug and play template that will allow us to build a personal assistant and AI agents that have access to 40+ different Marketo actions.
AI is a powerful tool that can be used to utilize, enhance, or cleanup the data we have in Marketo. We can use AI in our processes moving forward to reap the benefits but since AI adoption in RevOps only started in 2023 what do we do if we want to process the large number of records that existed in our instance prior to the advent of AI? This is the perfect use case for the OpenAI batch API, which was designed to process large numbers of requests at once.
As a RevOps professional, you may be struggling with SPAM form submissions, keyword matching on job titles to determine personas, or messy open-text fields that make it hard to extract insights from your data. These data categorization challenges hinder segmentation, personalization, and reporting, preventing your team from leveraging your data and making it difficult to send tailored content to your audience.
Self Service flow steps (SSFS) are a powerful way to integrate with third party applications and to build custom workflows that can’t be achieved in Marketo alone. This blog post will give you a Replit repository that you can clone to get started and it will walk you through the code in the repository so that you can make it your own and bring SSFS into your Marketo instance.
Have you ever tried to set up a Marketo Google Sheets Integration but have been frustrated by the need to use a 3rd party middleman like Zapier? Well, today I am going to show you a very cool and easy waythat you can send Marketo data directly to a Google Sheet using a webhook all in under 15 minutes.
This blog post will show you how you can extract and analyze data from your Marketo instance using the example of email data so that we can answer the age-old question: When is the best time to send emails?
Everyone knows that emails perform best when you personalize the email based on the person you are sending to. This post will show you how to go beyond simply using lead and company tokens in your emails and instead use ChatGPT to create fully personalized email subject lines and bodies.
Preparing for a Marketo certification is never easy and it can be a stressful time especially when you are trying to juggle studying with your 9-5 job and all the other life stuff you have on your plate. This Marketo Business Practitioner exam guide will help you study smarter and not harder so you can spend more time doing the important stuff!
Looking to level up and set yourself apart as a Marketo consultant? With less than 200 people certified as Marketo Certified Solutions Architects (MCSA), passing the new Marketo Certified Architect exam will move you into the elite tier of Marketo users.
