Learn how to automate workflows using the Marketo API, Zapier, Python, and Google Scripts
Wondering what an MCP is and how that applies to your life as a Marketo user? In this blog we will start from the ground up by explaining what Model Context Protocol is and then we will set up a Marketo MCP server from a plug and play template that will allow us to build a personal assistant and AI agents that have access to 40+ different Marketo actions.
AI is a powerful tool that can be used to utilize, enhance, or cleanup the data we have in Marketo. We can use AI in our processes moving forward to reap the benefits but since AI adoption in RevOps only started in 2023 what do we do if we want to process the large number of records that existed in our instance prior to the advent of AI? This is the perfect use case for the OpenAI batch API, which was designed to process large numbers of requests at once.
Self Service flow steps (SSFS) are a powerful way to integrate with third party applications and to build custom workflows that can’t be achieved in Marketo alone. This blog post will give you a Replit repository that you can clone to get started and it will walk you through the code in the repository so that you can make it your own and bring SSFS into your Marketo instance.
Have you ever tried to set up a Marketo Google Sheets Integration but have been frustrated by the need to use a 3rd party middleman like Zapier? Well, today I am going to show you a very cool and easy waythat you can send Marketo data directly to a Google Sheet using a webhook all in under 15 minutes.
This blog post will show you how you can extract and analyze data from your Marketo instance using the example of email data so that we can answer the age-old question: When is the best time to send emails?
Everyone knows that emails perform best when you personalize the email based on the person you are sending to. This post will show you how to go beyond simply using lead and company tokens in your emails and instead use ChatGPT to create fully personalized email subject lines and bodies.
Looking to level up and set yourself apart as a Marketo consultant? With less than 200 people certified as Marketo Certified Solutions Architects (MCSA), passing the new Marketo Certified Architect exam will move you into the elite tier of Marketo users.
Connecting Clearbit to your Marketo instance will provide a powerful foundation for your lead scoring mechanism by enriching your leads with person and company level information. This blog post will show you everything you need to know to set up your Clearbit Marketo integration.
This blog post aims to demystify the “Person is Pushed to Marketo” trigger and clear up what it is, why you might want to use it, and show you how to use this trigger.
Tracking the activity of your leads is vital so that you know when they are ready to talk to your sales team. This blog post will show you how we can score the different activities we have in Marketo and add these scores together over a certain time period to gauge a person’s level of intent.
