Learn how to automate workflows using the Marketo API, Zapier, Python, and Google Scripts
Looking to level up and set yourself apart as a Marketo consultant? With less than 200 people certified as Marketo Certified Solutions Architects (MCSA), passing the new Marketo Certified Architect exam will move you into the elite tier of Marketo users.
Connecting Clearbit to your Marketo instance will provide a powerful foundation for your lead scoring mechanism by enriching your leads with person and company level information. This blog post will show you everything you need to know to set up your Clearbit Marketo integration.
This blog post aims to demystify the “Person is Pushed to Marketo” trigger and clear up what it is, why you might want to use it, and show you how to use this trigger.
Tracking the activity of your leads is vital so that you know when they are ready to talk to your sales team. This blog post will show you how we can score the different activities we have in Marketo and add these scores together over a certain time period to gauge a person’s level of intent.
Grading leads is a fundamental part of building a marketing qualification mechanism in Marketo. This blog post will show you how to grade the values a person has for different demographic and firmographic fields to yield a single output grade that you can use for your marketing qualification mechanism.
Defining your ideal customer profile is the first step when it comes to building a marketing qualification or sales handoff mechanism. Once you have this model defined this blog post will show you how to translate customer profiles into corresponding Marketo fields and build smart campaigns that assess newly created leads to see how good a fit they are for your company.
AI tools have exploded in popularity in 2023 and there is not one industry or job role that does not have the opportunity to be improved using these tools. In this blog post, I will show you how we can use ChatGPT in marketing operations use cases to classify leads created in Marketo and to identify bot formfills.
As a Marketo user I am sure you are aware of the standard activities that Marketo tracks such as email opens, webpage visits, and form fills. But what about the wealth of activities that are unique to your business? How can you get these into Marketo? Marketo custom activities that’s how!
Running your first webinar in Marketo or having issues with the member.webinar url token not populating? Well then you’ve come to the right place! Get a run down of what the Marketo member.webinar url token is, how it gets populated, how to test it, and the most common reason why it might not be populating.
Since people now live in Slack, the out-of-the-box email alerts sent by Marketo are outdated and notifications need to be sent to Slack for the most timely follow up from Sales and Marketing teams. In this post I will walk through the Marketo Slack integration where webhooks from Marketo are sent to Slack containing the message to be shared in a direct message or a channel.
