OpenAI Archives - The Workflow Pro

Bulk Marketo Processing Using OpenAI Batch API

Posted on July 5, 2025February 14, 2026 by Tyron Pretorius

AI is a powerful tool that can be used to utilize, enhance, or cleanup the data we have in Marketo. We can use AI in our processes moving forward to reap the benefits but since AI adoption in RevOps only started in 2023 what do we do if we want to process the large number of records that existed in our instance prior to the advent of AI? This is the perfect use case for the OpenAI batch API, which was designed to process large numbers of requests at once.

Fine Tuned AI Models For Marketo

Posted on May 23, 2025February 14, 2026 by Tyron Pretorius

As a RevOps professional, you may be struggling with SPAM form submissions, keyword matching on job titles to determine personas, or messy open-text fields that make it hard to extract insights from your data. These data categorization challenges hinder segmentation, personalization, and reporting, preventing your team from leveraging your data and making it difficult to send tailored content to your audience.

Marketo Self Service Flow Steps Guide

Posted on May 17, 2025September 5, 2025 by Tyron Pretorius

Self Service flow steps (SSFS) are a powerful way to integrate with third party applications and to build custom workflows that can’t be achieved in Marketo alone. This blog post will give you a Replit repository that you can clone to get started and it will walk you through the code in the repository so that you can make it your own and bring SSFS into your Marketo instance.