Learn how to automate workflows using the Marketo API, Zapier, Python, and Google Scripts
Connecting Clearbit to your Marketo instance will provide a powerful foundation for your lead scoring mechanism by enriching your leads with person and company level information. This blog post will show you everything you need to know to set up your Clearbit Marketo integration.
Ah the age old question asked by sales teams, marketing ops teams, and demand gen teams alike: What is the best enrichment tool for scoring leads/getting phone numbers/form shortening? What is the best enrichment tool for the US/EMEA/APAC?
And so on. I’m sure you’ve been asked many variations of this same question. Well today I am going to walk you through an analysis I did which looked at how well Clearbit, ZoomInfo, and Crunchbase were able to enrich over 5000 leads and I’ll include a breakdown summary of how each tool performed for the US, EMEA, and APAC regions.
