Learn how to automate workflows using the Marketo API, Zapier, Python, and Google Scripts
As a Marketo user I am sure you are aware of the standard activities that Marketo tracks such as email opens, webpage visits, and form fills. But what about the wealth of activities that are unique to your business? How can you get these into Marketo? Marketo custom activities that’s how!
The Segment documentation does a very good job at getting you up and started with setting up Marketo as a destination. Build on top of this Segment Marketo integration by adding Marketo Custom Activities and Fields so that you can get events and lead field values into Marketo.
