Streamline Your Workflows

Best Enrichment Tool: Clearbit Vs ZoomInfo

Posted on September 30, 2022August 8, 2023 by Tyron Pretorius

Ah the age old question asked by sales teams, marketing ops teams, and demand gen teams alike: What is the best enrichment tool for scoring leads/getting phone numbers/form shortening? What is the best enrichment tool for the US/EMEA/APAC?

And so on. I’m sure you’ve been asked many variations of this same question. Well today I am going to walk you through an analysis I did which looked at how well Clearbit, ZoomInfo, and Crunchbase were able to enrich over 5000 leads and I’ll include a breakdown summary of how each tool performed for the US, EMEA, and APAC regions.

Marketo SPAM Filter with CAPTCHA Integration

Posted on September 8, 2022October 23, 2022 by Tyron Pretorius

Ever wanted to be able to to filter out bot submissions to your forms or run automation based on bot submissions? Well, the upcoming Marketo CAPTCHA integration with Google’s reCAPTCHA v3 allows you to do just that!

A Centralized Marketo Attribution Model

Posted on June 25, 2022July 8, 2022 by Tyron Pretorius

As marketing operations professionals I’m sure we’re all familiar with how important it is to be able to show marketing’s contribution towards growing revenue. This is why having an attribution model in Marketo to tie people and opportunities back to the marketing campaigns that created them is fundamental to proving marketing ROI and effectiveness.

Marketo Campaign Priority Override

Posted on June 21, 2022September 21, 2022 by Tyron Pretorius

Have you ever wondered how Marketo processes campaigns and why some take longer to run than others? Then buckle in because this post will do a deep dive on how Marketo assigns campaign priority and also covers how and when you should use the campaign priority override feature.

Marketo Executable Vs Request Campaigns

Posted on June 12, 2022June 12, 2023 by Tyron Pretorius

Not quite sure what the difference between a Marketo executable campaign and a Marketo request campaign is and when you should use one over the other? Then you’ve come to the right place. This post will explain the difference, give examples of when each should be used, and also clear up the enigmatic “Use Parent Campaign Token Context” option.

Marketo Bulk API Quick-Start Guide

Posted on March 19, 2022July 16, 2023 by Tyron Pretorius

Ever made a big MOOPs in Marketo where a field value was incorrectly changed to the wrong value and you want to change it back to the original? Well the Marketo Bulk API, Postman, and Google Sheets can help you fix it!

Marketo Program Cloning Via API

Posted on March 5, 2022September 21, 2022 by Tyron Pretorius

Fingers cramping up from all the clicking you are doing to clone that boatload of Marketo programs? Learn how you can automate Marketo Program Cloning using the Marketo REST API and Zapier according to monthly, quarterly, or yearly cadences.

3 Ways to Reduce Zapier High Task Use

Posted on October 31, 2021November 11, 2022 by Tyron Pretorius

Zapier high task use spiraling out of control? Take back control by streamlining and optimizing your zaps to not only reduce task usage but also make them easier to maintain

Marketo Period Cost Updates via API

Posted on October 17, 2021May 6, 2023 by Tyron Pretorius

Want to start analyzing ad campaign costs and cost per lead in Marketo but you’re daunted by the thought of manually uploading thousands of Marketo period costs? Save all the fear for Halloween, this post will show you how to bulk update your Marketo period costs using Python and the Marketo REST API.

Marketo Design Studio Upload Via API

Posted on October 16, 2021September 22, 2022 by Tyron Pretorius

Your marketing team churning out content? Uploading this content to the Marketo Design Studio and setting up content performance tracking programs taking up a lot of your time? Take a look at how you can automate this process using the Marketo, Dropbox, Rebrandly, and Airtable APIs in Zapier.