Learn how to automate workflows using the Marketo API, Zapier, Python, and Google Scripts
Customer data platforms have been a hot topic of late haven’t they! But what even is a CDP in marketing? Worry no more! This post will walk you through the nuts and bolts of a CDP and give you concrete examples of why you might want to integrate a CDP with a marketing automation platform (MAP) such as Marketo.
Segment is a powerful customer data platform (CDP) for gathering customer data from different sources and distributing it to multiple destinations seamlessly.
The Segment documentation does a very good job at getting you up and started with setting up Marketo as a destination. Build on top of this Segment Marketo integration by adding Marketo Custom Activities and Fields so that you can get events and lead field values into Marketo.
Improve your segmentation, form conversions, and sales prioritization by using the Telnyx number lookup API through webhooks for Marketo data enrichment.
This post will guide you through how to how to set up your Marketo registration confirmation email to include “Add to Calendar” links that contain the unique join URL for each registrant to your Zoom webinar.
Get a guided walkthrough of how to make your first Marketo API request using Postman and then integrate this request into Zapier or a script in your favorite programming language.
This blog post will show you how you can extract and analyze data from your Marketo instance using the example of email data so that we can answer the age-old question: When is the best time to send emails?
Everyone knows that emails perform best when you personalize the email based on the person you are sending to. This post will show you how to go beyond simply using lead and company tokens in your emails and instead use ChatGPT to create fully personalized email subject lines and bodies.
