Learn how to automate workflows using the Marketo API, Zapier, Python, and Google Scripts
Customer data platforms have been a hot topic of late haven’t they! But what even is a CDP in marketing? Worry no more! This post will walk you through the nuts and bolts of a CDP and give you concrete examples of why you might want to integrate a CDP with a marketing automation platform (MAP) such as Marketo.
Segment is a powerful customer data platform (CDP) for gathering customer data from different sources and distributing it to multiple destinations seamlessly.
The Segment documentation does a very good job at getting you up and started with setting up Marketo as a destination. Build on top of this Segment Marketo integration by adding Marketo Custom Activities and Fields so that you can get events and lead field values into Marketo.
