Learn how to automate workflows using the Marketo API, Zapier, Python, and Google Scripts
Defining your ideal customer profile is the first step when it comes to building a marketing qualification or sales handoff mechanism. Once you have this model defined this blog post will show you how to translate customer profiles into corresponding Marketo fields and build smart campaigns that assess newly created leads to see how good a fit they are for your company.
This post will give you some examples of lead scoring models for demographics and firmographics as well as lead scoring models for activity. I will then help you define a marketing qualification mechanism (MQL) that will use the outputs from our Marketo lead scoring models to determine whether someone should be handed off to sales.
AI tools have exploded in popularity in 2023 and there is not one industry or job role that does not have the opportunity to be improved using these tools. In this blog post, I will show you how we can use ChatGPT in marketing operations use cases to classify leads created in Marketo and to identify bot formfills.
Anyone who has tried to create an email template within Marketo will know what a pain this is! I am going to show you the best way to create Marketo email templates that scale elegantly across different screen sizes and look amazing no matter what device or email client is being used.
As a Marketo user I am sure you are aware of the standard activities that Marketo tracks such as email opens, webpage visits, and form fills. But what about the wealth of activities that are unique to your business? How can you get these into Marketo? Marketo custom activities that’s how!
Marketo webhooks are a powerful way to interact with 3rd party systems in order to unlock a range of functionality that cannot be achieved in Marketo. This post will give you a deep dive into how webhooks are set up, how you can use them in different use cases, and how to debug them if you are getting issues.
Marketo trigger tokens are a powerful way to extract information about the event that caused a smart campaign to run. This blog post will walk through three examples that show you how to use this information to populate field values, extract field values from custom activities, reduce the number of smart campaigns you create, and send trigger context via webhooks.
Running your first webinar in Marketo or having issues with the member.webinar url token not populating? Well then you’ve come to the right place! Get a run down of what the Marketo member.webinar url token is, how it gets populated, how to test it, and the most common reason why it might not be populating.
Since people now live in Slack, the out-of-the-box email alerts sent by Marketo are outdated and notifications need to be sent to Slack for the most timely follow up from Sales and Marketing teams. In this post I will walk through the Marketo Slack integration where webhooks from Marketo are sent to Slack containing the message to be shared in a direct message or a channel.
Connecting Marketo to Zapier allows you to unlock a world full of automation and integration capabilities. One way to do this is by sending a webhook from Marketo to Zapier containing information about an event or person and then using this to trigger a workflow to leverage all of the 3rd party integrations and automation tools that Zapier has which Marketo does not.
