Learn how to automate workflows using the Marketo API, Zapier, Python, and Google Scripts
Since people now live in Slack, the out-of-the-box email alerts sent by Marketo are outdated and notifications need to be sent to Slack for the most timely follow up from Sales and Marketing teams. In this post I will walk through the Marketo Slack integration where webhooks from Marketo are sent to Slack containing the message to be shared in a direct message or a channel.
Connecting Marketo to Zapier allows you to unlock a world full of automation and integration capabilities. One way to do this is by sending a webhook from Marketo to Zapier containing information about an event or person and then using this to trigger a workflow to leverage all of the 3rd party integrations and automation tools that Zapier has which Marketo does not.
Ever wanted to be able to to filter out bot submissions to your forms or run automation based on bot submissions? Well, the upcoming Marketo CAPTCHA integration with Google’s reCAPTCHA v3 allows you to do just that!
As marketing operations professionals I’m sure we’re all familiar with how important it is to be able to show marketing’s contribution towards growing revenue. This is why having an attribution model in Marketo to tie people and opportunities back to the marketing campaigns that created them is fundamental to proving marketing ROI and effectiveness.
Have you ever wondered how Marketo processes campaigns and why some take longer to run than others? Then buckle in because this post will do a deep dive on how Marketo assigns campaign priority and also covers how and when you should use the campaign priority override feature.
Not quite sure what the difference between a Marketo executable campaign and a Marketo request campaign is and when you should use one over the other? Then you’ve come to the right place. This post will explain the difference, give examples of when each should be used, and also clear up the enigmatic “Use Parent Campaign Token Context” option.
Ever made a big MOOPs in Marketo where a field value was incorrectly changed to the wrong value and you want to change it back to the original? Well the Marketo Bulk API, Postman, and Google Sheets can help you fix it!
Fingers cramping up from all the clicking you are doing to clone that boatload of Marketo programs? Learn how you can automate Marketo Program Cloning using the Marketo REST API and Zapier according to monthly, quarterly, or yearly cadences.
Want to start analyzing ad campaign costs and cost per lead in Marketo but you’re daunted by the thought of manually uploading thousands of Marketo period costs? Save all the fear for Halloween, this post will show you how to bulk update your Marketo period costs using Python and the Marketo REST API.
Your marketing team churning out content? Uploading this content to the Marketo Design Studio and setting up content performance tracking programs taking up a lot of your time? Take a look at how you can automate this process using the Marketo, Dropbox, Rebrandly, and Airtable APIs in Zapier.
