Learn how to automate workflows using the Marketo API, Zapier, Python, and Google Scripts
Join me on an automation adventure as I share the cool ways to use APIs, programming, and all sorts of tools to make your life easier. Have questions or need help with a project? I'm your man!
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Once you reach a significant inbound lead volume your sales team will not have the time to reach out to every lead. This is why building a Marketo MQL mechanism is needed to flag and prioritize the leads that sales should reach out to. This blog post will show you how to build an MQL mechanism in Marketo to alert sales and provide them with the context about why a lead was deemed to be marketing qualified.
Tracking the activity of your leads is vital so that you know when they are ready to talk to your sales team. This blog post will show you how we can score the different activities we have in Marketo and add these scores together over a certain time period to gauge a person’s level of intent.
Grading leads is a fundamental part of building a marketing qualification mechanism in Marketo. This blog post will show you how to grade the values a person has for different demographic and firmographic fields to yield a single output grade that you can use for your marketing qualification mechanism.
Defining your ideal customer profile is the first step when it comes to building a marketing qualification or sales handoff mechanism. Once you have this model defined this blog post will show you how to translate customer profiles into corresponding Marketo fields and build smart campaigns that assess newly created leads to see how good a fit they are for your company.
This post will give you some examples of lead scoring models for demographics and firmographics as well as lead scoring models for activity. I will then help you define a marketing qualification mechanism (MQL) that will use the outputs from our Marketo lead scoring models to determine whether someone should be handed off to sales.
AI tools have exploded in popularity in 2023 and there is not one industry or job role that does not have the opportunity to be improved using these tools. In this blog post, I will show you how we can use ChatGPT in marketing operations use cases to classify leads created in Marketo and to identify bot formfills.
Anyone who has tried to create an email template within Marketo will know what a pain this is! I am going to show you the best way to create Marketo email templates that scale elegantly across different screen sizes and look amazing no matter what device or email client is being used.
As a Marketo user I am sure you are aware of the standard activities that Marketo tracks such as email opens, webpage visits, and form fills. But what about the wealth of activities that are unique to your business? How can you get these into Marketo? Marketo custom activities that’s how!
Marketo webhooks are a powerful way to interact with 3rd party systems in order to unlock a range of functionality that cannot be achieved in Marketo. This post will give you a deep dive into how webhooks are set up, how you can use them in different use cases, and how to debug them if you are getting issues.
Marketo trigger tokens are a powerful way to extract information about the event that caused a smart campaign to run. This blog post will walk through three examples that show you how to use this information to populate field values, extract field values from custom activities, reduce the number of smart campaigns you create, and send trigger context via webhooks.
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