Learn how to automate workflows using the Marketo API, Zapier, Python, and Google Scripts
This post sets out to demistify the enigma of Marketo anonymous leads and how they interact with your attribution smart campaigns. Once we have gone through the quirks of tracking attribution for Marketo anonymous leads I will show you how to modify your smart campaigns so that these leads will always get their first and last touch attribution fields set correctly.
Take the first step towards becoming an attribution master by learning how to set up Marketo UTM tracking programs and smart campaigns to match website visitors to particular ad campaigns, set first and latest touch attribution fields, and track downstream conversions to signup or contact sales forms.
Take your email marketing to the next level by using Marketo dynamic email content to tailor the content that each of your customers segments gets served. Since you are interested in this advanced email feature in Marketo and I am guessing you want to become even more of a power user so I will also show you how to streamline your entire email creation process using the Marketo API, Google Sheets, and Zapier.
Banging your head against the wall because of the 500 iteration limit on the “Looping by Zapier” action? Well make like Freddie Mercury and break free by using webhooks and Python in Zapier to achieve nested looping so that you can do as many iterations as you need!
There are three options to merge duplicates in Marketo: Manually (read Painfully), Pay-nfully, and Automatically. In the case that you want to avoid pay-nful services like Marketo Easy Merge, the Marketo REST API is a great option to merge your duplicates in bulk, according to custom rules that you specify in your code.
This post will walk you through how to use the Marketo API to merge leads in bulk with Python code that will allow you to set custom rules for how you want to prioritize conflicting values for the same fields on different leads.
Your duplicate list becoming ever more daunting? Stop the rot by learning how to build an “Automatic Marketo Merge” zap in Zapier that will merge duplicate leads as soon as they are created according to custom rules you specify.
This post will walk you through your Marketo SMS integration with Telnyx and how you can use SMS notifications in smart campaigns to thank people for registering for a webinar and then later remind them to attend.
Take the first steps towards 2 way Marketo text messaging and sending text message notifications by learning how to build outbound text messaging into your Marketo campaigns using webhooks to call the Telnyx messaging API.
This post will walk you through how to build an inbound SMS responder using the Zapier automation tool and the Telnyx Zapier app to support the outbound SMS that you send from Marketo.
