Learn how to automate workflows using the Marketo API, Zapier, Python, and Google Scripts
AI tools have exploded in popularity in 2023 and there is not one industry or job role that does not have the opportunity to be improved using these tools. In this blog post, I will show you how we can use ChatGPT in marketing operations use cases to classify leads created in Marketo and to identify bot formfills.
Everyone knows that emails perform best when you personalize the email based on the person you are sending to. This post will show you how to go beyond simply using lead and company tokens in your emails and instead use ChatGPT to create fully personalized email subject lines and bodies.
