Best Enrichment Tool: Clearbit Vs ZoomInfo
Ah the age old question asked by sales teams, marketing ops teams, and demand gen teams alike: What is the best enrichment tool for scoring leads/getting phone numbers/form shortening? What is the best enrichment tool for the US/EMEA/APAC?
And so on. I’m sure you’ve been asked many variations of this same question. Well today I am going to walk you through an analysis I did which looked at how well Clearbit, ZoomInfo, and Crunchbase were able to enrich over 5000 leads and I’ll include a breakdown summary of how each tool performed for the US, EMEA, and APAC regions.
