Learn how to automate workflows using the Marketo API, Zapier, Python, and Google Scripts
Connecting Marketo to Zapier allows you to unlock a world full of automation and integration capabilities. One way to do this is by sending a webhook from Marketo to Zapier containing information about an event or person and then using this to trigger a workflow to leverage all of the 3rd party integrations and automation tools that Zapier has which Marketo does not.
Fingers cramping up from all the clicking you are doing to clone that boatload of Marketo programs? Learn how you can automate Marketo Program Cloning using the Marketo REST API and Zapier according to monthly, quarterly, or yearly cadences.
Zapier high task use spiraling out of control? Take back control by streamlining and optimizing your zaps to not only reduce task usage but also make them easier to maintain
Your marketing team churning out content? Uploading this content to the Marketo Design Studio and setting up content performance tracking programs taking up a lot of your time? Take a look at how you can automate this process using the Marketo, Dropbox, Rebrandly, and Airtable APIs in Zapier.
Take the first step towards becoming an attribution master by learning how to set up Marketo UTM tracking programs and smart campaigns to match website visitors to particular ad campaigns, set first and latest touch attribution fields, and track downstream conversions to signup or contact sales forms.
Take your email marketing to the next level by using Marketo dynamic email content to tailor the content that each of your customers segments gets served. Since you are interested in this advanced email feature in Marketo and I am guessing you want to become even more of a power user so I will also show you how to streamline your entire email creation process using the Marketo API, Google Sheets, and Zapier.
Banging your head against the wall because of the 500 iteration limit on the “Looping by Zapier” action? Well make like Freddie Mercury and break free by using webhooks and Python in Zapier to achieve nested looping so that you can do as many iterations as you need!
If you have done any looping within Zapier you have most likely been frustrated by the 500 iteration limit imposed on the Zapier loop array action. Never fear this post will show you how you can loop to your heart’s content using nested looping in Zapier.
With the amount of data being collected and the number of tasks to be completed for this data increasing, the ability to iterate and perform actions for each row in a dataset is vitally important for the marketing operations lead. This post will show you how to use a Zapier loop action to loop through and update rows of a Google sheet to give you a solid foundation that you can then build upon in your own Zaps.
Your duplicate list becoming ever more daunting? Stop the rot by learning how to build an “Automatic Marketo Merge” zap in Zapier that will merge duplicate leads as soon as they are created according to custom rules you specify.
