Preparing for a Marketo certification is never easy and it can be a stressful time especially when you are trying to juggle studying with your 9-5 job and all the other life stuff you have on your plate. This Marketo Business Practitioner exam guide will help you study smarter and not harder so you can spend more time doing the important stuff!
There are 2 Marketo Business Practitioner exams: the Professional exam and the Expert exam.
The Marketo Business Practitioner Professional exam is the replacement for the old Marketo Certified Associate exam. While I took the Marketo Certified Associate exam back in June 2019, I have not taken the new Marketo Business Practitioner Professional exam.
However, looking at the Marketo Business Practitioner Professional exam guide and some sample test questions, the exam looks to be a straightforward exam assessing the basics of marketing operations and Marketo that anyone who has been using Marketo for a few months should be able to answer.
Hence, I will spend this blog focusing on how to prepare for the Marketo Business Practitioner Expert exam since it is much harder to prepare for.
N.B. It is NOT required to pass the Marketo Business Practitioner Professional exam before the Marketo Business Practitioner Expert exam.
Once you are kicking back with your Marketo Business Practitioner Expert certification and you have kicked ass for a few years challenge yourself to take the Marketo Certified Architect exam or my very own Marketo REST API Crash Course 😉
- 1 Marketo Business Practitioner Expert Exam Introduction
- 2 Marketo Business Practitioner Expert Study Guide
- 3 Marketo Business Practitioner Expert Practice Exams
- 4 Marketo Business Practitioner Expert Exam FAQs
- 4.1 What are the requirements to become a Marketo Business Practitioner Expert?
- 4.2 How long does the Marketo Business Practitioner Expert Certification last?
- 4.3 How long is the Marketo Business Practitioner Expert exam?
- 4.4 How many questions are on the Marketo Business Practitioner Expert exam?
- 4.5 Is the Marketo Business Practitioner Expert exam online?
- 4.6 How much does the Marketo Business Practitioner Expert exam cost?
- 4.7 How many Marketo Business Practitioner Experts are there?
- 4.8 How much do Marketo Business Practitioner Experts make?
- 4.9 How do I prepare for the Marketo Business Practitioner Expert exam?
- 5 Marketo Business Practitioner Professional Exam FAQs
- 5.1 What are the requirements to become a Marketo Business Practitioner Professional?
- 5.2 How long does the Marketo Business Practitioner Professional Certification last?
- 5.3 How long is the Marketo Business Practitioner Professional exam?
- 5.4 How many questions are on the Marketo Business Practitioner Professional exam?
- 5.5 Is the Marketo Business Practitioner Professional exam online?
- 5.6 How much does the Marketo Business Practitioner Professional exam cost?
- 5.7 How do I prepare for the Marketo Business Practitioner Professional exam?
Marketo Business Practitioner Expert Exam Introduction
The new Marketo Business Practitioner Expert exam replaces the old Marketo Certified Expert exam and while I have not taken this new exam yet the exam topics are similar and I believe all the resources I will share here are still relevant.
At the risk of sounding like one of your old teachers here are 2 important things to remember from the high school days when taking the exam:
- Read the question twice
- Do not spend too long on questions you do not know. Come back to these questions after doing the rest of the exam because the other questions on the exam might give you clues to the answers to these questions.
Don’t be nervous, YOU GOT THIS!!!
Also note that if you are already Marketo business practitioner expert certified then you can take a free, on-demand renewal exam to extend your certification for another 2 years.
Marketo Business Practitioner Expert Study Guide
The Marketo Business Practitioner Expert exam is designed to test how well you know the ins and outs of the Marketo platform, covering features spanning campaigns, programs, the people database, and integrations (CRMs and webinar partners).
Anyone who has used Marketo for a while should be comfortable with most of the topics listed in the “Exam Objectives and Scope” section of the Marketo Business Practitioner Expert exam guide but below I have listed a few topics that I think most people might need to brush up on :
- Given a scenario, identify the best fit for using workspaces and partitions
- Identify CRM platforms with native Marketo synchronization
- Interpret the relationship between programs, channels, tags, and period cost
- Identify and apply the appropriate use of program member custom fields
- Implement the appropriate interesting moments
- Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
- Given a scenario, be able to investigate and assign the appropriate acquisition program
Here are some other resources that I used when studying for the old Marketo Certified Expert exam in April 2020:
- Tyron’s Marketo Certified Expert study document with notes and links to cover the exam topic list
- The Certification Study Group Discussions user group
- A more detailed and specific “To-Know” list for the old Marketo Certified Expert exam
- Marketo Certified Expert Study Guide by Solomon Solution
- You will need to complete a form-fill to get emailed a link to the guide
Marketo Business Practitioner Expert Practice Exams
There is nothing better to prepare for the Marketo Business Practitioner Expert exam than the practice exam provided by Marketo themselves. Even though the old Marketo Certified Expert exam has been phased out I would still recommend taking the practice exam for this too because the questions will be similar and will still unveil any areas you need to brush up on:
- Check out the Adobe Certification Exam Prep portal where you can take practice tests for free
- Retired Marketo Business Practitioner Expert practice exam from Marketo with 50 sample questions
- Retired Marketo Certified Expert practice exam
Here are also links to free practice exams from 3rd parties that I found online when studying for the Marketo Certified Expert exam in April 2020. Again, while this exam has been phased out and the practice questions are not from Marketo themselves I still think they are worth doing.
- Quizlet
- Marketo Forum
- GoConqr
- Google Form
Marketo Business Practitioner Expert Exam FAQs
What are the requirements to become a Marketo Business Practitioner Expert?
There are no prerequisites in order to become a Marketo Business Practitioner Expert, although it is recommended that you have at least 18 months of experience using Marketo before taking the exam.
Before deciding whether you want to make the commitment to study for this exam you should take the free Marketo Business Practitioner Expert readiness survey. This is a short survey (they give you 30 minutes to complete the questions but it won’t take you that long) which will ask you a series of 40 questions related to your experience using Marketo.
If you answer “yes” to most of these questions then you can consider yourself experienced enough to take the exam.
This readiness survey will also do a test of your internet connection and browser beforehand to make sure you have all the necessary requirements for taking the actual test.
How long does the Marketo Business Practitioner Expert Certification last?
The Marketo Business Practitioner Expert certification is valid for two years from the date you pass the certification exam or take the renewal exam.
How long is the Marketo Business Practitioner Expert exam?
The Marketo Business Practitioner Expert exam is 110 minutes long consisting of 50 multiple-choice and multiple-select questions where 32 correct answers are needed to pass the exam.
The renewal exam is 80 mins long consisting of 40 multiple-choice and multiple-select questions where 30 correct answers are needed to pass the exam.
How many questions are on the Marketo Business Practitioner Expert exam?
There are 50 multiple-choice and multiple-select questions on the Marketo Business Practitioner Expert Exam where 32 correct answers are needed to pass the exam and you have 110 minutes to do so.
There are 40 multiple-choice and multiple-select questions on the renewal exam where 30 correct answers are needed to pass the exam and you have 80 minutes to do so.
Is the Marketo Business Practitioner Expert exam online?
Yes, the Marketo Business Practitioner Expert exam is an online proctored exam consisting of 50 multiple-choice and multiple-select questions where 32 correct answers are needed to pass the exam.
The renewal exam is an on-demand, online exam that is not proctored. It consists of 40 multiple-choice and multiple-select questions where 30 correct answers are needed to pass the exam.
How much does the Marketo Business Practitioner Expert exam cost?
The Marketo Business Practitioner Expert exam costs $225 in the US and $150 in India.
The renewal exam is free.
How many Marketo Business Practitioner Experts are there?
As of December 2019, there were 3,234 Marketo Business Practitioner Experts.
How much do Marketo Business Practitioner Experts make?
The salary of a Marketo Business Practitioner Expert is $93k on average according to data from Talent.com.
How do I prepare for the Marketo Business Practitioner Expert exam?
At a minimum, you should prepare for the Marketo Business Practitioner Expert exam by looking at the product documentation for each of the topics listed in the exam guide and then taking the practice exam offered by Marketo.
Marketo Business Practitioner Professional Exam FAQs
What are the requirements to become a Marketo Business Practitioner Professional?
There are no prerequisites in order to become a Marketo Business Practitioner Professional, although it is recommended that you have at least 3 months or 200 hours of experience using Marketo before taking the exam.
How long does the Marketo Business Practitioner Professional Certification last?
The Marketo Business Practitioner Professional certification is valid indefinitely.
How long is the Marketo Business Practitioner Professional exam?
The Marketo Business Practitioner Professional exam is 110 minutes long consisting of 55 multiple-choice and multiple-select questions where 36 correct answers are needed to pass the exam.
How many questions are on the Marketo Business Practitioner Professional exam?
There are 55 multiple-choice and multiple-select questions on the Marketo Business Practitioner Professional exam where 36 correct answers are needed to pass the exam and you have 110 minutes to do so.
Is the Marketo Business Practitioner Professional exam online?
Yes, the Marketo Business Practitioner Professional exam is an online proctored exam consisting of 55 multiple-choice and multiple-select questions where 36 correct answers are needed to pass the exam.
How much does the Marketo Business Practitioner Professional exam cost?
The Marketo Business Practitioner Professional exam costs $125 in the US and $95 in India.
How do I prepare for the Marketo Business Practitioner Professional exam?
At a minimum, you should prepare for the Marketo Business Practitioner Professional exam by looking at the product documentation for each of the topics listed in the exam guide and then taking the sample questions offered by Marketo.
